The story shows the young dancer Nina’s commitment to find inside the necessary features to interpret the enigmatic Black Swan, of the Swan Lake by Tchaikovsky.
This aspect of personality that the actress is trying to externalize, represents the seduction and the aggression that arise naturally in other people, but on the repressed and protected character it requires a Herculean job of self-knowledge and maturity.
She masters the technique, but, according to the ballet company director, the Black Swan demands more than that, he must seduce the audience.
What does this have to do with information architecture?
Today, I’m going to talk about our perception: how it is shaped by our past and present experiences that merged, create future expectations. What does it have to do with interaction design? Well, keep on dreaming with me, I mean, reading.
“(…) composers use change in pitch, rhythm, texture, and so on to create drama or to move the music forward. Change and variation is vital to holding the listener´s interest. As was once said about J.S. Bach´s music “it is great because it is inevitable and yet surprising.” This also echoes the theory of aesthetic value proposed by American mathematician George David Birkhoff: for a work of art to be pleasing, it should neither be too regular nor too surprising (…)” Kalbach, 2008.
I never thought of relating the understanding of content by users to the mutation of the navigational system. In the physical world, repetitive things are, in fact, tiresome. It is the same in the virtual world. If we compare website browsing to the course of a movie, we will try to make the transition of pages subtle, but not dull. Dynamic, but not drastic. Continue reading “The turning point”→
For a long time, I have been thinking about writing a website to discuss matters related to information architecture. While waiting for the “first post” of the blog, I decided to gather and discuss some definitions of well-established authors in the field.
This little story created by Google’s UX is very interesting.
In fact, if we look carefully, we can find here all the structural elements described by the Storytelling for User Experience techniques: a character representing the public for the product, a problem (the classical “I hate wasting my time managing all this useless paperwork”), and a happy ending: Google Market Place’s applications helping our character to organize his company, share documents, and store important information on the clouds, even protecting them from undesired leak in the office.