Information architects and the Black Swan choreography


I watched the talked-about movie Black Swan by the director Darren Aronofsky.
I watched the talked-about movie Black Swan by the director Darren Aronofsky.

The story shows the young dancer Nina’s commitment to find inside the necessary features to interpret the enigmatic Black Swan, of the Swan Lake by Tchaikovsky.

This aspect of personality that the actress is trying to externalize, represents the seduction and the aggression that arise naturally in other people, but on the repressed and protected character it requires a Herculean job of self-knowledge and maturity.

She masters the technique, but, according to the ballet company director, the Black Swan demands more than that, he must seduce the audience.

What does this have to do with information architecture?

Let’s find out!

Continue reading “Information architects and the Black Swan choreography”

The turning point

“(…) composers use change in pitch, rhythm, texture, and so on to create drama or to move the music forward. Change and variation is vital to holding the listener´s interest. As was once said about J.S. Bach´s music “it is great because it is inevitable and yet surprising.” This also echoes the theory of aesthetic value proposed by American mathematician George David Birkhoff: for a work of art to be pleasing, it should neither be too regular nor too surprising (…)” Kalbach, 2008.

I never thought of relating the understanding of content by users to the mutation of the navigational system. In the physical world, repetitive things are, in fact, tiresome. It is the same in the virtual world. If we compare website browsing to the course of a movie, we will try to make the transition of pages subtle, but not dull. Dynamic, but not drastic. Continue reading “The turning point”

Wurman and the training school for information architects


For a long time, I have been thinking about writing a website to discuss matters related to information architecture. While waiting for the “first post” of the blog, I decided to gather and discuss some definitions of well-established authors in the field.

Continue reading “Wurman and the training school for information architects”

The distance between A and B


“Scotty? Over?

“So, you are now a big shot and everyone wants something from you”, I said.

Bennie returned to the back of his desk where he sat opposite to me, with his arms crossed looking less relaxed than his previous pose, which in fact was more.

“Come on, Scotty”, he said. “You write to me out of the blue, show up in my office…I can tell you have not come all the way here to bring me a fish.”

“No, the fish was a gift”, I said. “This why I came here: I’d like to know what happened between A and B.”

Bennie seemed to be expecting more.

“That’s when we played in the same band and were after the same girl. B is now”.” EGAN, Jennifer. 2010

Continue reading “The distance between A and B”

Meet Ryan

This little story created by Google’s UX is very interesting.

In fact, if we look carefully, we can find here all the structural elements described by the Storytelling for User Experience techniques: a character representing the public for the product, a problem (the classical “I hate wasting my time managing all this useless paperwork”), and a happy ending: Google Market Place’s applications helping our character to organize his company, share documents, and store important information on the clouds, even protecting them from undesired leak in the office.

This story nearly convinced me!